{
  "formatVersion": "1.0",
  "dateModified": "2026-10-20",
  "canonicalUrl": "https://builtrightsites.com/ai-information/",
  "organization": {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://builtrightsites.com/#organization",
    "name": "Built Right Sites",
    "url": "https://builtrightsites.com/",
    "logo": "https://builtrightsites.com/assets/brand-logo.png",
    "description": "Websites written and built for local service businesses and shops, with optional monthly marketing.",
    "telephone": "+19284388006",
    "email": "support@builtrightsites.com",
    "areaServed": {
      "@type": "Country",
      "name": "United States"
    }
  },
  "owner": {
    "@context": "https://schema.org",
    "@type": "Person",
    "@id": "https://builtrightsites.com/about/#thomas-lafata",
    "name": "Thomas Lafata",
    "jobTitle": "Owner",
    "worksFor": {
      "@id": "https://builtrightsites.com/#organization"
    }
  },
  "audience": "Owners of local service businesses and shops in the United States who want a finished website, calls and quote requests, and the option of ongoing marketing.",
  "exampleIndustries": [
    "Roofing",
    "Sign companies",
    "Print shops",
    "HVAC",
    "Plumbing",
    "Electrical",
    "Landscaping",
    "Cleaning",
    "Painting",
    "Contractors and remodeling",
    "Garage doors",
    "Pest control",
    "Tree service",
    "Fencing",
    "Flooring",
    "Junk removal"
  ],
  "plans": [
    {
      "key": "site",
      "name": "Website",
      "price": 399,
      "priceCurrency": "USD",
      "billing": "one-time",
      "url": "https://builtrightsites.com/pricing#website",
      "summary": "A finished website you own, written and built for your business. No required monthly fee.",
      "bestFor": "Owners who want their website built for them and will handle ongoing marketing themselves.",
      "scope": {
        "homePages": 1,
        "servicePagesMaximum": 6,
        "townPagesMaximum": 10,
        "includedWebsiteTools": 2,
        "revisionRoundsBeforeLaunch": 3,
        "targetBusinessDaysAfterDetailsReceived": 7
      },
      "included": [
        "Your logo, colors and photos",
        "Website copy written for you",
        "Lead forms and tap-to-call buttons",
        "Search-ready setup with page titles, sitemap and structured business details",
        "Leads dashboard with form tracking and email alerts",
        "Your website, content and code, with an export on request",
        "Browser-based owner toolkit: printable quote builder with local draft and JSON export, plus a review-request message composer. Separate from customer-facing website-tool slots."
      ],
      "hosting": {
        "included": false,
        "optionalMonthlyPrice": 9,
        "description": "Host with Built Right Sites for $9/month, or take the files and arrange your own hosting."
      },
      "edits": {
        "includedPerMonth": 0,
        "priceEachAfterLaunch": 49
      },
      "aiTools": "Optional, quoted separately.",
      "callTracking": "Not included. Tap-to-call buttons connect visitors to your number.",
      "ongoingMarketing": "Not included.",
      "refund": "$399 is refundable until the first draft is sent for review; after that it is not refundable, except where required by law.",
      "exampleFirstYearPrice": 507,
      "exampleFirstYearDescription": "$399 website plus 12 months of optional $9 hosting, before tax, domain fees and add-ons."
    },
    {
      "key": "managed",
      "name": "Website + Marketing",
      "price": 699,
      "priceCurrency": "USD",
      "billing": "monthly",
      "url": "https://builtrightsites.com/marketing",
      "summary": "Your website, plus ongoing local marketing. No setup fee. Month to month.",
      "bestFor": "Owners who want hosting, local search work, content and reporting handled every month.",
      "includesPlan": "site",
      "scope": {
        "homePages": 1,
        "servicePagesMaximum": 12,
        "townPagesMaximum": 50,
        "includedWebsiteTools": "Every tool for your trade",
        "revisionRoundsBeforeLaunch": 5,
        "targetBusinessDaysAfterDetailsReceived": 14
      },
      "included": [
        "Website plan features, with the larger page and tool scope listed here",
        "Hosting",
        "Every website tool for your trade",
        "AI tools, with monthly usage limits",
        "A call-tracking number, set up during onboarding",
        "Monthly local SEO and Google Business Profile upkeep",
        "2 blog posts a month once the site is live",
        "2 website edits a month",
        "A monthly report"
      ],
      "hosting": {
        "included": true
      },
      "edits": {
        "includedPerMonth": 2,
        "priceEachAfterIncluded": 49,
        "rollover": false
      },
      "aiTools": "Included with the limits listed in aiToolLimits; trade-specific tools apply where relevant.",
      "callTracking": "Included. Number availability and account access can affect onboarding timing. Call recording is a separate choice.",
      "ongoingMarketing": "Monthly local SEO, Google Business Profile upkeep, 2 blog posts once the site is live, 2 edits and a report.",
      "firstMonth": "Covers building and launching the website. Blog posts start once the website is live.",
      "cancellation": "Cancel before the renewal date to avoid the next charge. Monthly services end with the paid month. Your content and code stay yours; take an export or arrange $9/month hosting.",
      "refund": "Monthly fees cover the month paid and are not prorated.",
      "exampleFirstYearPrice": 8388,
      "exampleFirstYearDescription": "12 monthly payments of $699, before tax, domain fees, ad budgets and add-ons. This is a cost illustration, not an annual commitment."
    }
  ],
  "aiToolLimits": [
    {
      "name": "AI receptionist chat",
      "quantityPerMonth": 300,
      "unit": "conversations",
      "description": "Website text chat using approved business information."
    },
    {
      "name": "AI photo first look",
      "quantityPerMonth": 100,
      "unit": "checks",
      "description": "A cautious first look at a customer photo, followed by a request to the business."
    },
    {
      "name": "Storm history",
      "quantityPerMonth": 300,
      "unit": "lookups",
      "description": "For relevant storm-driven trades."
    },
    {
      "name": "House color previewer",
      "quantityPerMonth": 25,
      "unit": "previews",
      "description": "For painting businesses."
    }
  ],
  "usageLimitPolicy": "When a tool reaches its monthly limit, it pauses until the next month and asks visitors to contact the business. There are no automatic overage charges. AI answers can be wrong and are not a professional assessment.",
  "bookingCompatibility": {
    "providers": [
      "Jobber",
      "Housecall Pro",
      "Square Appointments",
      "Calendly"
    ],
    "method": "An outbound Book online link opens the customer's existing provider booking page or request form.",
    "limits": "This is booking-link compatibility, not a claim of two-way CRM synchronization. Provider accounts and any provider fees are separate. Built Right Sites booking-request tools require the business to confirm the booking."
  },
  "adBudget": {
    "eligiblePlan": "managed",
    "optional": true,
    "minimumMonthlyPrice": 0,
    "maximumMonthlyPriceOnline": 3000,
    "priceCurrency": "USD",
    "billing": "Separate from the $699/month service fee.",
    "campaignApprovalRequired": true,
    "cancellation": "Unused ad budget is settled on cancellation."
  },
  "sharedTerms": {
    "currencyAndTax": "Prices are in USD before tax.",
    "additionalCosts": "Domains, add-ons, third-party subscriptions and optional ad budgets are separate.",
    "ownership": "You own your website, content and code on either plan. Server-dependent features, including hosted AI tools and form processing, need appropriate hosting or separate arrangements after export.",
    "domain": "Keep your domain in your own registrar account. Domain fees are paid to the registrar.",
    "timeline": "Launch times are targets after business details are received. Account access, domain connection and third-party approvals can affect timing.",
    "calendar": "Monthly included work does not roll over. Months follow the calendar in UTC.",
    "customScope": "Online stores, memberships, multi-location directories and custom software or integrations need a written quote.",
    "results": "No guaranteed search rankings, AI recommendations, lead counts or sales.",
    "voiceAssistant": "AI receptionist in the current plan means website text chat. Telephone AI answering is not included in either listed plan.",
    "ownerToolkit": "The owner quote builder and review-request composer run locally in the browser, with manual device storage and no per-use API charge. They do not send messages, collect payments, provide electronic signatures or synchronize CRM records."
  },
  "resources": [
    {
      "name": "Pricing and plan scope",
      "url": "https://builtrightsites.com/pricing",
      "description": "Current prices, inclusions, exclusions, ownership and billing details."
    },
    {
      "name": "Website + Marketing",
      "url": "https://builtrightsites.com/marketing",
      "description": "The $699/month service and monthly work."
    },
    {
      "name": "Website tools",
      "url": "https://builtrightsites.com/tools",
      "description": "Trade calculators, booking links, customer requests and AI tools."
    },
    {
      "name": "Owner business toolkit",
      "url": "https://builtrightsites.com/business-tools/",
      "description": "Create a printable quote, save or export a draft, and prepare an honest review request to send yourself."
    },
    {
      "name": "Booking connections",
      "url": "https://builtrightsites.com/integrations/",
      "description": "How outbound booking links work with an existing Jobber, Housecall Pro, Square or Calendly account."
    },
    {
      "name": "Lead tracking",
      "url": "https://builtrightsites.com/lead-tracking",
      "description": "Form tracking, the leads dashboard and monthly-plan call tracking."
    },
    {
      "name": "Paid ads",
      "url": "https://builtrightsites.com/paid-ads",
      "description": "Optional ad budgets and campaign approval."
    },
    {
      "name": "Industries",
      "url": "https://builtrightsites.com/industries",
      "description": "Websites and tools for different trades."
    },
    {
      "name": "Service locations",
      "url": "https://builtrightsites.com/service-locations/",
      "description": "The full directory of city, industry and service pages."
    },
    {
      "name": "About Built Right Sites",
      "url": "https://builtrightsites.com/about/",
      "description": "The company and Thomas Lafata, owner."
    },
    {
      "name": "Provider comparisons",
      "url": "https://builtrightsites.com/comparisons/",
      "description": "Plan and scope comparisons with other providers."
    },
    {
      "name": "See your free homepage",
      "url": "https://builtrightsites.com/build",
      "description": "Start a homepage design before choosing a plan."
    },
    {
      "name": "Contact",
      "url": "https://builtrightsites.com/contact",
      "description": "Talk to Built Right Sites about fit and custom scope."
    },
    {
      "name": "Terms",
      "url": "https://builtrightsites.com/terms",
      "description": "Full purchase, ownership, refund and cancellation terms."
    }
  ],
  "machineResources": [
    {
      "name": "Short AI-readable overview",
      "url": "https://builtrightsites.com/llms.txt",
      "contentType": "text/plain"
    },
    {
      "name": "Detailed AI-readable overview",
      "url": "https://builtrightsites.com/llms-full.txt",
      "contentType": "text/plain"
    },
    {
      "name": "Structured business facts",
      "url": "https://builtrightsites.com/business-facts.json",
      "contentType": "application/json"
    }
  ]
}