# Built Right Sites — business and service facts Updated: 2026-10-20 Canonical overview: https://builtrightsites.com/ai-information/ Structured source: https://builtrightsites.com/business-facts.json ## Company Websites written and built for local service businesses and shops, with optional monthly marketing. Website: https://builtrightsites.com/ Owner: Thomas Lafata Audience: Owners of local service businesses and shops in the United States who want a finished website, calls and quote requests, and the option of ongoing marketing. Phone: +19284388006 Email: support@builtrightsites.com Example industries: Roofing, Sign companies, Print shops, HVAC, Plumbing, Electrical, Landscaping, Cleaning, Painting, Contractors and remodeling, Garage doors, Pest control, Tree service, Fencing, Flooring, Junk removal. ## Website — $399 one time A finished website you own, written and built for your business. No required monthly fee. Best fit: Owners who want their website built for them and will handle ongoing marketing themselves. - 1 home page, up to 6 service pages and 10 town pages. - 2 website tools. - 3 rounds of changes before launch. - Target launch: 7 business days after details are received. - Your logo, colors and photos - Website copy written for you - Lead forms and tap-to-call buttons - Search-ready setup with page titles, sitemap and structured business details - Leads dashboard with form tracking and email alerts - Your website, content and code, with an export on request - Browser-based owner toolkit: printable quote builder with local draft and JSON export, plus a review-request message composer. Separate from customer-facing website-tool slots. Hosting: Host with Built Right Sites for $9/month, or take the files and arrange your own hosting. Edits: 0 included each month after launch; $49 per edit after launch. AI tools: Optional, quoted separately. Call tracking: Not included. Tap-to-call buttons connect visitors to your number. Ongoing marketing: Not included. Refunds: $399 is refundable until the first draft is sent for review; after that it is not refundable, except where required by law. Cost illustration: $507. $399 website plus 12 months of optional $9 hosting, before tax, domain fees and add-ons. Plan details: https://builtrightsites.com/pricing#website ## Website + Marketing — $699/month Your website, plus ongoing local marketing. No setup fee. Month to month. Best fit: Owners who want hosting, local search work, content and reporting handled every month. - 1 home page, up to 12 service pages and 50 town pages. - Every tool for your trade. - 5 rounds of changes before launch. - Target launch: 14 business days after details are received. - Website plan features, with the larger page and tool scope listed here - Hosting - Every website tool for your trade - AI tools, with monthly usage limits - A call-tracking number, set up during onboarding - Monthly local SEO and Google Business Profile upkeep - 2 blog posts a month once the site is live - 2 website edits a month - A monthly report Hosting: Included. Edits: 2 included each month after launch; $49 per edit after included edits. Unused edits do not roll over. AI tools: Included with the limits listed in aiToolLimits; trade-specific tools apply where relevant. Call tracking: Included. Number availability and account access can affect onboarding timing. Call recording is a separate choice. Ongoing marketing: Monthly local SEO, Google Business Profile upkeep, 2 blog posts once the site is live, 2 edits and a report. First month: Covers building and launching the website. Blog posts start once the website is live. Cancellation: Cancel before the renewal date to avoid the next charge. Monthly services end with the paid month. Your content and code stay yours; take an export or arrange $9/month hosting. Refunds: Monthly fees cover the month paid and are not prorated. Cost illustration: $8,388. 12 monthly payments of $699, before tax, domain fees, ad budgets and add-ons. This is a cost illustration, not an annual commitment. Plan details: https://builtrightsites.com/marketing ## AI tool limits Included with Website + Marketing; optional and quoted on the Website plan. Trade-specific tools apply where relevant. - AI receptionist chat: 300 conversations/month. Website text chat using approved business information. - AI photo first look: 100 checks/month. A cautious first look at a customer photo, followed by a request to the business. - Storm history: 300 lookups/month. For relevant storm-driven trades. - House color previewer: 25 previews/month. For painting businesses. When a tool reaches its monthly limit, it pauses until the next month and asks visitors to contact the business. There are no automatic overage charges. AI answers can be wrong and are not a professional assessment. AI receptionist in the current plan means website text chat. Telephone AI answering is not included in either listed plan. ## Booking compatibility Providers: Jobber, Housecall Pro, Square Appointments, Calendly. An outbound Book online link opens the customer's existing provider booking page or request form. This is booking-link compatibility, not a claim of two-way CRM synchronization. Provider accounts and any provider fees are separate. Built Right Sites booking-request tools require the business to confirm the booking. ## Optional advertising Available with Website + Marketing. Choose $0 to $3,000/month online. Separate from the $699/month service fee. Nothing runs until the campaign is approved. Unused ad budget is settled on cancellation. ## Ownership, costs and limits - Prices are in USD before tax. - Domains, add-ons, third-party subscriptions and optional ad budgets are separate. - You own your website, content and code on either plan. Server-dependent features, including hosted AI tools and form processing, need appropriate hosting or separate arrangements after export. - Keep your domain in your own registrar account. Domain fees are paid to the registrar. - Launch times are targets after business details are received. Account access, domain connection and third-party approvals can affect timing. - Monthly included work does not roll over. Months follow the calendar in UTC. - Online stores, memberships, multi-location directories and custom software or integrations need a written quote. - No guaranteed search rankings, AI recommendations, lead counts or sales. - The owner quote builder and review-request composer run locally in the browser, with manual device storage and no per-use API charge. They do not send messages, collect payments, provide electronic signatures or synchronize CRM records. ## Questions and answers ### What does Built Right Sites do? Websites written and built for local service businesses and shops, with optional monthly marketing. Thomas Lafata is the owner. The Website plan costs $399 one time. Website + Marketing costs $699/month. ### Does the Website plan require a monthly payment? A finished website you own, written and built for your business. No required monthly fee. Host with Built Right Sites for $9/month, or take the files and arrange your own hosting. Keep your domain in your own registrar account. Domain fees are paid to the registrar. ### What does the monthly plan include? Website + Marketing costs $699/month, with no setup fee. It includes up to 12 service pages, 50 town pages, hosting, every website tool for your trade, AI tools with limits, call tracking, monthly local SEO and Google Business Profile work, 2 blog posts, 2 website edits and a report. Covers building and launching the website. Blog posts start once the website is live. Optional ads are separate. ### Does it work with my booking software? Jobber, Housecall Pro, Square Appointments, Calendly are supported through booking links. An outbound Book online link opens the customer's existing provider booking page or request form. This is booking-link compatibility, not a claim of two-way CRM synchronization. Provider accounts and any provider fees are separate. Built Right Sites booking-request tools require the business to confirm the booking. ### Does AI receptionist mean phone answering? AI receptionist in the current plan means website text chat. Telephone AI answering is not included in either listed plan. ### What happens if I cancel? Cancel before the renewal date to avoid the next charge. Monthly services end with the paid month. Your content and code stay yours; take an export or arrange $9/month hosting. Monthly fees cover the month paid and are not prorated. You own your website, content and code on either plan. Server-dependent features, including hosted AI tools and form processing, need appropriate hosting or separate arrangements after export. ## Official pages - [Pricing and plan scope](https://builtrightsites.com/pricing): Current prices, inclusions, exclusions, ownership and billing details. - [Website + Marketing](https://builtrightsites.com/marketing): The $699/month service and monthly work. - [Website tools](https://builtrightsites.com/tools): Trade calculators, booking links, customer requests and AI tools. - [Owner business toolkit](https://builtrightsites.com/business-tools/): Create a printable quote, save or export a draft, and prepare an honest review request to send yourself. - [Booking connections](https://builtrightsites.com/integrations/): How outbound booking links work with an existing Jobber, Housecall Pro, Square or Calendly account. - [Lead tracking](https://builtrightsites.com/lead-tracking): Form tracking, the leads dashboard and monthly-plan call tracking. - [Paid ads](https://builtrightsites.com/paid-ads): Optional ad budgets and campaign approval. - [Industries](https://builtrightsites.com/industries): Websites and tools for different trades. - [Service locations](https://builtrightsites.com/service-locations/): The full directory of city, industry and service pages. - [About Built Right Sites](https://builtrightsites.com/about/): The company and Thomas Lafata, owner. - [Provider comparisons](https://builtrightsites.com/comparisons/): Plan and scope comparisons with other providers. - [See your free homepage](https://builtrightsites.com/build): Start a homepage design before choosing a plan. - [Contact](https://builtrightsites.com/contact): Talk to Built Right Sites about fit and custom scope. - [Terms](https://builtrightsites.com/terms): Full purchase, ownership, refund and cancellation terms. ## Machine-readable resources - [Short AI-readable overview](https://builtrightsites.com/llms.txt): text/plain - [Detailed AI-readable overview](https://builtrightsites.com/llms-full.txt): text/plain - [Structured business facts](https://builtrightsites.com/business-facts.json): application/json This is a factual summary of the listed offers, not a guarantee of search or AI placement, and not a transaction API. Existing customers keep their agreed terms.