What Boston customers look for
Boston, MA has snowy winters, nor’easters and humid summers. For a general contractor, that means insulation, windows and weatherization are common winter-planning projects; moisture control, mold remediation and drainage are frequent concerns.
Give remodeling, additions and commercial projects their own pages that answer those questions, each with a call button and a short request form.
Occupied-building remodeling logistics
We explain how you work around occupied homes and businesses: access, approvals and scheduling. Customers with a simple job still get a short, simple form.
Local notes for Boston
- Area
- Boston, MA: Suffolk County; Greater Boston
- Conditions
- Snow, ice dams, nor'easters, hard freezes and salt air
- Licensing
- Massachusetts Construction Supervisor License (CSL) and Home Improvement Contractor (HIC) registration
- Permits
- City of Boston Inspectional Services Department
- Nearby
- Cambridge, Somerville, Quincy, Newton and Brookline
Serving Boston usually means serving Greater Boston as well, from the city itself out to places like Cambridge and Somerville. A page for Cambridge, another for Somerville and one for Quincy, only where you actually work, gives those searches somewhere specific to land.
The conditions to plan around are snowy winters, freeze-thaw cycles on roofs and coastal nor'easters with wind-driven rain. Boston winters push interior projects like basements, kitchens and baths into the colder months, with additions and exterior work in the warm season.
Licensing for construction and remodeling work in Massachusetts runs through Massachusetts Construction Supervisor License (CSL) and Home Improvement Contractor (HIC) registration. The office that reviews and issues permits for work in Boston is the City of Boston Inspectional Services Department. Much of Boston's housing is older, so renovation pages should talk about old wiring, plaster, lead paint and structural surprises. Your license number belongs in the footer and on every contracting service page, with a plain note on who handles the permit.
Pages we would build first in Boston
- Basement finishing in Boston: winter interior projects and moisture control.
- Renovating older Boston homes: what to expect behind old walls.
- Cambridge and Somerville service-area pages: each written for that town, not a copy of the main page.
Other general contractor website pages in the region: New York, NY, Philadelphia, PA and Baltimore, MD.
What your Boston site includes
- Service pages: one for each service you want more of, such as remodeling, additions and commercial projects, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: Boston plus towns such as Cambridge and Somerville if your crews go there, up to 10 with the $399 Website or 50 with Website + Marketing.
- Lead capture: a call button and a short request form on every page, with each lead emailed to you and saved in your leads dashboard.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Ready for search: every page is written and set up so Google and AI search tools can tell what you do and where.
Technical details
Page titles, descriptions, internal links, a sitemap and structured data that match your real business details.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans.
You own the site. If you ever leave our hosting, you get a full copy of the files and steps for moving your domain. Every build follows the same path: a free preview, your details, a copy draft, your revision rounds, then we check every page, form and phone link before launch. Already have a site? We keep the pages that work and redirect the rest. We can’t promise rankings or a set number of leads — we can promise the work.
To see how the site turns Boston searches into calls and quote requests, read contractor lead generation in Boston.
Questions from Boston general contractors
What should a general contractor website in Boston include?
Start with a page for each service you want more of in Boston, such as remodeling, additions and commercial projects, then a page for each town you serve. Put a call button and a short request form on every page.
What do you need from me to get started?
Your logo, the phone and email customers should use, the services you offer, the towns you cover around Boston, any photos you have the right to use, and the inbox where leads should go.