What Detroit customers look for
Detroit, MI has long, cold winters with snow and ice, plus summer thunderstorms. For a general contractor, that means insulation, windows and weatherization are common winter-planning projects; storm repair and insurance rebuilds bring urgent, scoped inquiries.
Give remodeling, additions and commercial projects their own pages that answer those questions, each with a call button and a short request form.
Multi-property renovation briefs
Customers with one property and customers with several addresses each get their own way to describe the job. You see the scope and the right contact before you spend time on a visit or proposal.
Local notes for Detroit
- Area
- Detroit, MI: Wayne County; Metro Detroit
- Conditions
- Hard freezes, snow, ice dams, severe thunderstorms and basement flooding
- Licensing
- Michigan LARA, which licenses residential builders
- Permits
- City of Detroit Buildings, Safety Engineering and Environmental Department (BSEED)
- Nearby
- Dearborn, Warren, Livonia, Royal Oak and Southfield
Detroit sits in Wayne County, part of Metro Detroit. Customers in Dearborn, Warren and Livonia search with their own town's name, so each place you serve gets a page of its own.
What shapes the year here: cold winters, snowy winters and ice dams. Detroit winters push interior projects like basements, kitchens and baths into the colder months, with additions and exterior work in the warm season. Storm damage around Detroit brings insurance rebuilds that behave differently from planned remodels.
In Michigan, construction and remodeling work is licensed through Michigan LARA, which licenses residential builders. Permits for jobs inside city limits go through the City of Detroit Buildings, Safety Engineering and Environmental Department (BSEED). Much of Detroit's housing is older, so renovation pages should talk about old wiring, plaster, lead paint and structural surprises. Your license number belongs in the footer and on every contracting service page, with a plain note on who handles the permit.
Pages we would build first in Detroit
- Basement finishing in Detroit: winter interior projects and moisture control.
- Renovating older Detroit homes: what to expect behind old walls.
- Storm damage repair in Detroit: insurance-driven rebuilds and how they differ from remodels.
- Dearborn and Warren service-area pages: one page each, naming the services you actually offer there.
Compare nearby markets: Columbus, OH, Chicago, IL, Indianapolis, IN, Milwaukee, WI and Louisville, KY.
What your Detroit site includes
- Service pages: one for each service you want more of, such as remodeling, additions and commercial projects, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: one for each town you actually serve, up to 10 with the $399 Website or 50 with Website + Marketing.
- Lead capture: a call button and a short request form on every page, with each lead emailed to you and saved in your leads dashboard.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Ready for search: every page is written and set up so Google and AI search tools can tell what you do and where.
Technical details
Page titles, descriptions, internal links, a sitemap and structured data that match your real business details.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans.
You own the site. If you ever leave our hosting, you get a full copy of the files and steps for moving your domain. Every build follows the same path: a free preview, your details, a copy draft, your revision rounds, then we check every page, form and phone link before launch. Already have a site? We keep the pages that work and redirect the rest. We can’t promise rankings or a set number of leads — we can promise the work.
To see how the site turns Detroit searches into calls and quote requests, read contractor lead generation in Detroit.
Questions from Detroit general contractors
What should a general contractor website in Detroit include?
Start with a page for each service you want more of in Detroit, such as remodeling, additions and commercial projects, then a page for each town you serve. Put a call button and a short request form on every page.
What do you need from me to get started?
Your logo, the phone and email customers should use, the services you offer, the towns you cover around Detroit, any photos you have the right to use, and the inbox where leads should go.