Built Right Sites · Websites and marketing for local businesses(928) 438-8006Talk to us →Log in
Practical guide · Updated October 18, 2026

Showing fence prices by the foot without underquoting

Fence buyers think in price per foot, and a company that gives them a ballpark gets more quote requests. The risk is underquoting. Show example ranges by material and height, list what changes the price and make every number lead to a measured quote.

Use ranges, not single prices

A single per-foot price invites the buyer to multiply and stop. A range by material and height, labeled as an example, sets expectations while leaving room for the real job. Update the ranges when material prices move.

List what changes the price

  • Gates, especially wide driveway gates.
  • Removal and disposal of an old fence.
  • Slopes, stepped sections and rocky or root-filled ground.
  • Height, post spacing and post material.
  • Corners and short runs, which cost more per foot.

Let the calculator do the arithmetic

A calculator that takes length, material, height and gates and returns an example range saves the visitor a call and gives you a qualified request. A materials calculator (posts, rails, panels, concrete) also helps DIY-minded visitors understand why installed prices are what they are, and still ends with your quote form.

Make the quote the next step

Each result should offer a quote request with length, gates, removal, a few photos and the address. Mention that the final price follows a measure. Offer financing only if you have a lending partner.

See the fence quote request pages by city.

Questions

Will showing prices attract only bargain hunters?

Ranges tend to filter out buyers with unrealistic budgets and bring in people who already accept your price level.

How often should fence price ranges be updated?

Whenever your material or labor costs change noticeably; many companies review them each season.