The photos that help
- The whole tree from far enough back to see the top.
- The base of the trunk and any visible damage or decay.
- Anything the tree hangs over: roof, fence, driveway or lines.
- The access route from the street, including the gate.
Ask customers to take photos from the ground only.
Details to ask for
- The job: removal, trimming, stump grinding or a health check.
- Approximate height, with "not sure" as an option.
- Distance to buildings and whether wires run through or near the tree.
- Gate width and whether equipment can reach the tree.
- Cleanup: haul everything, leave firewood or keep the chips.
Species and local issues
If the customer knows the species, ask. In some regions it changes the conversation: ash trees where emerald ash borer is present, oaks in areas affected by oak wilt, palms that need regular trimming. Let customers tick "not sure".
Permits and protected trees
Many cities protect certain trees or require approval for some removals. The form can ask whether the customer knows of any requirement, and your page should say that you check before cutting. Avoid quoting specific rules you have not confirmed for that address.
From request to estimate
Send every request to email and keep them in one list. Reply with a range or a visit time, and keep the photos with the job. An example-price calculator by job, height and access can set expectations, as long as its ranges are labeled as examples.