Start with identification
Describe what the visitor is likely seeing: the insect or animal, droppings, wings, trails, nests or damage. Plain words beat jargon. A "What pest is it?" tool that asks about signs and suggests the likely pest helps visitors who are unsure, as long as it ends with an inspection request rather than a diagnosis.
Say how urgent it is, honestly
Some pests are a nuisance and some need prompt attention. Termite signs, stinging insect nests near doors and rodents in living areas call for a quicker response than a few ants. Say so without alarmism, and avoid health claims you cannot support.
Describe your treatment as you actually do it
- What happens at the first visit (inspection, treatment areas, exclusion work).
- Whether follow-up visits are included.
- What the customer needs to do before and after.
- Any pet and family precautions you follow, stated as your practice.
Match the season and the place
Pest pressure depends on region and time of year: scorpions in the desert Southwest, termite swarms in spring across much of the South, mice moving indoors when it turns cold in northern cities. Make sure each page is live before its season, and link the pests that tend to appear together.
Keep claims clean
Do not promise that pests will never return, do not invent statistics and do not publish testimonials you cannot verify. If you have a re-service policy, describe it exactly as you run it.
See the seasonal pest pages by city.