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Practical guide · Updated October 18, 2026

Presenting flooring financing on your website

Whole-floor projects are big purchases, and many buyers think in monthly payments. If you work with a financing partner, a clear financing section with an example monthly payment and your lender's application link can move a hesitant buyer to book a measure. Keep it accurate and leave approval to the lender.

Only offer what you have

Show financing only if you have an arrangement with a lender. Name the partner if they allow it, and link to their application rather than collecting financial details on your own site.

Use example payments

A calculator that turns a project price into an example monthly payment helps buyers picture the cost. Label it as an example, state the assumptions (term and rate) and say that actual terms depend on the lender.

Follow the lender's rules

Lenders often have requirements for how promotions are advertised. Use the wording they provide for any promotional offer and avoid "guaranteed approval" or similar claims.

Put it where decisions happen

Add a short financing note to material pages and the measure request page, not only a separate financing page. Buyers think about payments when they are looking at a specific floor.

Keep it current

Promotions end and terms change. Review the financing section whenever your lender updates its programs.

See the flooring showroom pages and the flooring installer pages by city.