One page per material
Give luxury vinyl plank, hardwood, engineered wood, laminate, tile and carpet their own pages, and only for the materials you sell or install. Each page should cover where the material works well, where it does not and what affects the price.
Compare on what buyers care about
- Water resistance for kitchens, bathrooms and basements.
- Scratch and dent resistance for pets and children.
- Feel and sound underfoot.
- Upkeep and whether it can be refinished.
- Suitability over concrete slabs or in humid climates.
Keep claims general and accurate; product-specific claims should come from the manufacturer's documentation.
Show your products, not a catalog
Name the lines and looks you carry and show photos of your own installs. Avoid copying manufacturer marketing text, and never present stock photos as your work.
Link materials to rooms
Short room sections (kitchens, basements, stairs, bedrooms) that link back to the right materials help shoppers who think in rooms rather than products.
End with a next step
Each material page should offer a showroom visit, a measure request or both, plus a calculator for quantity. See the flooring showroom pages by city.