Selling installation without a store
Install-only companies compete on workmanship, so the website has to explain your work well enough that a homeowner invites you in. That means prep gets as much space as product: how you measure, prep and finish, and what the customer needs to do.
If customers buy their own material, the site says how you handle it and what you check first.
From room size to booked measure
- Square-foot calculator: homeowners enter rooms and see square feet and boxes, then book a measure.
- Install price calculator: a rough planning range by material and removal, labeled as an example until you enter your own prices.
- Booking request: a measure slot requested from your available hours.
- Financing calculator: an example monthly payment and a link to your lender’s application, shown only if you offer financing.
What Dallas installs involve
- Area
- Dallas in Dallas County (the Dallas–Fort Worth Metroplex)
- Local conditions
- Hot summers, hail, tornadoes and rare hard freezes
- Flooring factors to plan for
- Concrete slab subfloors
- Towns around it
- Plano, Irving, Garland and Richardson
Dallas sits in Dallas County, part of the Dallas–Fort Worth Metroplex, so a page for Dallas plus separate pages for Plano and Irving match how people actually search.
Concrete slabs are common under Dallas homes, which means moisture testing and levelling are part of many installs. Say on the site that you check the slab at the measure, so a higher quote than a big-box price makes sense.
In Dallas, many measure requests are for one or two rooms, not whole houses. Make small jobs easy to request.
Compare nearby cities: Fort Worth, TX, Austin, TX, Oklahoma City, OK and Houston, TX.
What to ask before the measure
Before you drive out, the form asks for:
- Which rooms: room list plus rough dimensions.
- What is there now: and whether tear-out and disposal are needed.
- Slab or wood subfloor: concrete or plywood, and any known problems.
- Stairs and transitions: how many steps and where floors meet.
- Product: type and brand if they have one in mind.
- Photos: one or two per room.
- Slab moisture: any past moisture or cracks in the slab.
What your Dallas site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: Dallas plus Plano, Irving and other towns you actually cover, up to 10 with the $399 Website or 50 with Website + Marketing.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. For the other side of the same business, see Flooring showroom website for Dallas, TX.
Questions from Dallas flooring companies
Can the calculator price installation, not just material?
The calculator shows rough ranges by material and removal, never a final quote, with prep and subfloor work explained as extras where they apply.
Can the site explain install-only jobs?
The site says what you actually do. The page explains what you check (quantity, product, acclimation) before installing, the request form asks what they have.
What photos work best for an installer site?
Your finished jobs are best, especially stairs, transitions and tricky rooms, and stock images are never presented as your work.
Do I need separate pages for Plano and Irving?
Yes. Each town you serve gets its own page, up to 10 with the $399 Website or 50 with Website + Marketing. Each one names the services you offer there, and we leave out towns you don’t work in.