Selling installation without a store
Install-only companies compete on workmanship, and it has to show your installs, your process and how to book. That means prep gets as much space as product: how you measure, prep and finish, and what the customer needs to do.
If you work for retailers as well as homeowners, the site says how you handle it and what you check first.
Calculators that end in a measure
- Square-foot calculator: a quick way to size the job before you visit.
- Example pricing: a rough planning range by material and removal, labeled as an example until you enter your own prices.
- Visit picker: a measure slot requested from your available hours.
- Financing calculator: an example monthly payment and a link to your lender’s application, shown only if you offer financing.
Installing floors in El Paso homes
- Where
- El Paso, TX: El Paso County; the Paso del Norte region
- Local conditions
- Hot summers, dry air, summer monsoon storms and spring winds
- Flooring factors to plan for
- Concrete slab subfloors; dry air and seasonal wood movement; tile and durable hard floors; rental turnovers
- Towns around it
- Socorro, Horizon City, Canutillo and Las Cruces, NM
Covering El Paso usually means covering the Paso del Norte region too, so a page for El Paso plus separate pages for Socorro and Horizon City match how people actually search.
On El Paso's slab-built homes, floor prep (moisture checks, grinding high spots, self-levelling) drives the price as much as the material. Explain it on the installation pages.
In El Paso's dry climate, wood floors shrink and gap if humidity is ignored. A sentence on acclimation and humidity on the installation page sets expectations.
Many El Paso jobs start with demolishing old tile, which is dusty and slow. Explain how you handle removal and dust on the installation page.
Other cities close to El Paso: Albuquerque, NM, Tucson, AZ, Mesa, AZ and Phoenix, AZ.
Details that make the measure count
A good measure request collects:
- Square footage: carried over from the calculator if they used it.
- Existing flooring: so you can price removal properly.
- What is underneath: slab or wood, if known; the measure confirms it.
- Thresholds: how many steps and where floors meet.
- Who supplies the floor: type and brand if they have one in mind.
- Photos: one or two per room.
- Concrete floors: note that you test moisture on slabs at the measure.
What your El Paso site includes
- Service pages: up to 6 with the $399 Website or 12 with Website + Marketing ($699/month); most owners start with luxury vinyl plank, hardwood and refinishing.
- Town pages: one for each town you actually serve, up to 10 with the $399 Website or 50 with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. Also for El Paso: Flooring showroom website for El Paso, TX.
Questions from El Paso flooring companies
Can an install-only company use this?
Not at all. Your website takes the place of the showroom, with your own install photos doing the convincing.
Can the site explain install-only jobs?
Yes, if you take those jobs. The page explains what you check (quantity, product, acclimation) before installing, the request form asks what they have.
Do I need pages for nearby towns?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.
How do you handle towns outside El Paso?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.