Your website is the showroom
Many installers work from a van, not a store, which the site shows through your own photos and a clear process. That means prep gets as much space as product: how you measure, prep and finish, and what the customer needs to do.
Whether you supply material or install what the customer bought, the pages say so plainly, so nobody is surprised at the measure.
Tools that book the measure
- Square-foot calculator: room size plus waste for the layout, in square feet and boxes, ending in a measure request.
- Example pricing: installed ranges with and without tear-out, marked as examples until you set yours.
- Visit picker: a measure slot requested from your available hours.
- Financing calculator: an example monthly payment and a link to your lender’s application, shown only if you offer financing.
Subfloors and conditions in Boston
- Area
- Boston, MA: Suffolk County; Greater Boston
- Weather
- Snow, ice dams, nor'easters and hard freezes
- Flooring considerations
- Basements and below-grade floors; older homes and original hardwood; condo and building rules; rental turnovers
- Nearby towns
- Cambridge, Somerville, Quincy and Newton
Boston is in Suffolk County within Greater Boston, so a page for Boston plus separate pages for Cambridge and Somerville match how people actually search.
Basement installs in Boston come with moisture and unevenness questions, so the measure includes a check of the concrete. Give basements their own installation page and ask about past water in the request form.
Out-of-level floors and patched subfloors are common in Boston's older houses. Explain subfloor repair as its own service so it is not a surprise at the measure.
Condo installs in Boston come with building rules: sound underlayment, work hours, elevator booking and certificates of insurance. Ask about the building in the request form and say you can provide a certificate.
Compare nearby cities: New York, NY, Philadelphia, PA, Baltimore, MD and Washington, DC.
What to ask before the measure
Before you drive out, the form asks for:
- Rooms and size: carried over from the calculator if they used it.
- Existing flooring: so you can price removal properly.
- Subfloor: concrete or plywood, and any known problems.
- Stairs and transitions: number of treads and whether they are open or carpeted.
- Product: chosen already, or they want your recommendation.
- Photos: so you can spot trim, stairs and transitions.
- Below grade: basement rooms flagged for a moisture check.
- Building rules: work hours, elevator booking and required underlayment.
What your Boston site includes
- Town pages: Boston plus Cambridge, Somerville and other towns you actually cover, up to 10 with the $399 Website or 50 with Website + Marketing ($699/month).
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. If showroom visits matter more to you, read Flooring showroom website for Boston, MA.
Questions from Boston flooring companies
Do I need a showroom to use this site?
That is who this is for. The site is built around the measure, so it works from a home office or a van.
What if the customer buys their own flooring?
Only as you handle it. If you install material the customer bought, the request form asks what they have.
Can the site cover Cambridge and Somerville?
Each town you install in can have its own page: up to 10 with the $399 Website or 50 with Website + Marketing, and only for places you really work.
Can one site cover Cambridge, Somerville and the rest of Greater Boston?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.