Your website is the showroom
Without a showroom, your website does the introducing, and it has to show your installs, your process and how to book. That means prep gets as much space as product: subfloors, levelling, moisture and trim are what separate a good job.
Whether you supply material or install what the customer bought, the pages say so plainly, so nobody is surprised at the measure.
Tools that book the measure
- Room calculator: room size plus waste for the layout, in square feet and boxes, ending in a measure request.
- Instant estimate: installed ranges with and without tear-out, marked as examples until you set yours.
- Booking request: customers pick a preferred day and time window from your hours, and you confirm.
- Financing calculator: an example monthly payment and a link to your lender’s application, shown only if you offer financing.
Local installation notes for New York
- Location
- New York, NY: five boroughs, each its own county; the New York tri-state area
- Weather
- Nor'easters, snow, humidity and salt air
- Flooring factors to plan for
- Basements and below-grade floors; humidity and wood acclimation; older homes and original hardwood; condo and building rules
- Nearby
- Jersey City, Hoboken, Newark and Yonkers
Work in New York rarely stops at the city line in the New York tri-state area, which is why service-area pages for Hoboken, Jersey City and Yonkers are worth adding if your installers go there.
Basement installs in New York come with moisture and unevenness questions, so the measure includes a check of the concrete. Give basements their own installation page and ask about past water in the request form.
Seasonal humidity in New York affects how wood floors are installed and how gaps are left at the edges. Explain your process briefly; it shows care.
Older New York homes bring uneven subfloors, plaster walls and original hardwood under carpet. The request form should ask what is under the current floor, if known, and the measure confirms it.
Other cities close to New York: Philadelphia, PA, Baltimore, MD, Boston, MA and Washington, DC.
The New York measure request form
Before you drive out, the form asks for:
- Square footage: room list plus rough dimensions.
- Current floor: and whether tear-out and disposal are needed.
- What is underneath: concrete or plywood, and any known problems.
- Stairs: how many steps and where floors meet.
- Product: you or the customer.
- Room pictures: one or two per room.
- Below grade: basement rooms flagged for a moisture check.
- Condo or apartment: so you can bring the right underlayment and insurance certificate.
What your New York site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: up to 10 with the $399 Website or 50 with Website + Marketing, starting with New York, Hoboken and Jersey City if your installers go there.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. For the other side of the same business, see Flooring showroom website for New York, NY.
Questions from New York flooring companies
Can the site explain install-only jobs?
Only as you handle it. The page explains what you check (quantity, product, acclimation) before installing, the request form asks what they have.
What photos work best for an installer site?
Real installs sell installation, especially stairs, transitions and tricky rooms, never stock photos passed off as yours.
Can the site cover Jersey City and Hoboken?
Each town you install in can have its own page: up to 10 with the $399 Website or 50 with Website + Marketing, and only for places you really work.
Do I need separate pages for Jersey City and Hoboken?
Each town you serve gets its own page, up to 10 with the $399 Website or 50 with Website + Marketing. Each one names the services you offer there, and we leave out towns you don’t work in.