Shoppers browse online, decide in person
Color and texture never look quite right in a photo, which is why most buyers want to see samples in daylight before they commit. So the pages have one job: make your store one of the places they visit.
Everything on the pages comes from your intake, including the brands you carry and whether you lend samples.
Pages that bring shoppers to the store
- Visit details: a map link, hours and whether appointments are needed.
- Product lines: the looks and brands in your showroom, nothing you do not sell.
- Book a visit: shoppers choose a preferred day and time; you confirm.
- Square-foot calculator: room size plus waste for the layout, in square feet and boxes, ending in a measure request.
Local flooring notes for New York
- Location
- New York, NY: five boroughs, each its own county; the New York tri-state area
- Conditions
- Nor'easters, snow, humidity and salt air
- What affects floors
- Basements and below-grade floors; humidity and wood acclimation; older homes and original hardwood; condo and building rules
- Nearby
- Jersey City, Hoboken, Newark and Yonkers
Work in New York rarely stops at the city line in the New York tri-state area, so a page for New York plus separate pages for Jersey City and Hoboken match how people actually search.
Basements are common around New York, and finishing one is a big flooring decision. A basement flooring page that points to waterproof LVP, carpet with the right pad or tile, and invites a showroom visit, fits that project.
Humid summers around New York make wood choice and acclimation real questions. Explain on the hardwood page why engineered wood or LVP may suit some rooms better, and let the showroom visit settle the choice.
Older New York homes often have original hardwood under carpet, and many shoppers want to know whether to refinish or replace. A refinishing page next to the new-floor pages helps them decide, and the showroom visit can follow.
Other cities close to New York: Philadelphia, PA, Baltimore, MD, Boston, MA and Washington, DC.
From showroom visit to measure appointment
A visit is only the start; the pages also handle:
- Before the visit: a short checklist of what helps you recommend the right floor.
- Samples: if you lend samples, say how; if not, leave it out.
- In-home measure: a request form with rooms, current floor and removal needs.
- Financing: a calculator and your lender's apply link, if you offer financing.
- Below-grade rooms: a page for basement projects in New York.
- Condo projects: bring the building's rules; you will match the underlayment.
- Original hardwood: a page for owners of older New York homes.
- Service areas: pages for Jersey City, Hoboken and other places you install.
What your New York site includes
- Town pages: up to 10 with the $399 Website or 50 with Website + Marketing ($699/month), starting with New York, Hoboken and Jersey City if your installers go there.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. Also for New York: Flooring installer website for New York, NY.
Questions from New York flooring companies
Can I show price per square foot?
You choose. You can show "from" prices per square foot, and the page says the measure sets the final price.
Who changes the featured products?
Send us the change and we update the page. Website + Marketing includes 2 edits a month; with the $399 Website, edits after launch are $49 each.
Do I need pages for nearby towns?
Each town you install in can have its own page: up to 10 with the $399 Website or 50 with Website + Marketing, only for places you actually serve.
Do I need separate pages for Jersey City and Hoboken?
Each town you serve gets its own page, up to 10 with the $399 Website or 50 with Website + Marketing. Each one names the services you offer there, and we leave out towns you don’t work in.