Selling installation without a store
Install-only companies compete on workmanship, so the website has to explain your work well enough that a homeowner invites you in. The pages focus on installation: subfloors, levelling, moisture and trim are what separate a good job.
If customers buy their own material, the site says how you handle it and what you check first.
From room size to booked measure
- Room calculator: homeowners enter rooms and see square feet and boxes, then book a measure.
- Example pricing: installed ranges with and without tear-out, marked as examples until you set yours.
- Visit picker: a short form with rooms, current floor and a preferred time.
- Financing calculator: an example monthly payment and a link to your lender’s application, shown only if you offer financing.
Local installation notes for Denver
- Where
- Denver, CO: the consolidated City and County of Denver; the Front Range
- Local conditions
- Hail, snow, big temperature swings and intense sun
- Flooring factors to plan for
- Basements and below-grade floors; dry air and seasonal wood movement; winter grit and salt at entries
- Nearby
- Lakewood, Aurora, Arvada and Littleton
Denver anchors the Front Range, which is why service-area pages for Aurora, Lakewood and Littleton are worth adding if your installers go there.
Basement installs in Denver come with moisture and unevenness questions, so the measure includes a check of the concrete. Give basements their own installation page and ask about past water in the request form.
In Denver's dry climate, wood floors shrink and gap if humidity is ignored. A sentence on acclimation and humidity on the installation page sets expectations.
Winter salt and slush wear entry floors in Denver, so mudrooms and entries are frequent small jobs. Let the request form handle a single room as easily as a whole house.
Other cities close to Denver: Aurora, CO, Colorado Springs, CO, Albuquerque, NM and Omaha, NE.
The Denver measure request form
Before you drive out, the form asks for:
- Rooms and size: room list plus rough dimensions.
- Current floor: so you can price removal properly.
- Slab or wood subfloor: and any soft spots or unevenness they have noticed.
- Stairs: doorways and changes in height.
- Material: type and brand if they have one in mind.
- Photos: one or two per room.
- Below grade: whether any room is below grade and has had water.
What your Denver site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: up to 10 with the $399 Website or 50 with Website + Marketing, starting with Denver, Aurora and Lakewood if your installers go there.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. For the other side of the same business, see Flooring showroom website for Denver, CO.
Questions from Denver flooring companies
Can an install-only company use this?
No. The site is built around the measure, with your own install photos doing the convincing.
What photos work best for an installer site?
Your finished jobs are best, used with the customer's permission, with stock used only as general illustration.
Can the site cover Lakewood and Aurora?
We add one page per town you serve: up to 10 with the $399 Website or 50 with Website + Marketing, and only for places you really work.
Do I need separate pages for Lakewood and Aurora?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.