No showroom needed
Without a showroom, your website does the introducing, and it has to show your installs, your process and how to book. The pages focus on installation: prep, removal, transitions and stairs, the things that make one install better than another.
If you work for retailers as well as homeowners, we keep the homeowner pages focused on direct jobs.
Calculators that end in a measure
- Room calculator: a quick way to size the job before you visit.
- Install price calculator: ranges you control, never a quote.
- Booking request: customers pick a preferred day and time window from your hours, and you confirm.
- Financing calculator: an example monthly payment and a link to your lender’s application, shown only if you offer financing.
Local installation notes for Aurora
- Area
- Arapahoe, Adams and Douglas counties, the Denver metro
- Local conditions
- Hail, snow, big temperature swings and intense sun
- Flooring factors to plan for
- Basements and below-grade floors; dry air and seasonal wood movement; winter grit and salt at entries
- Towns around it
- Denver, Centennial, Parker and Commerce City
In Arapahoe, Adams and Douglas counties, Aurora anchors the Denver metro, and requests from Parker or Denver are easier to spot when those towns have pages of their own.
Finishing a basement is a common project around Aurora, and installers who explain moisture checks and suitable materials win those measures. Add a basement option to the request form.
In Aurora's dry climate, wood floors shrink and gap if humidity is ignored. A sentence on acclimation and humidity on the installation page sets expectations.
Winter salt and slush wear entry floors in Aurora, so mudrooms and entries are frequent small jobs. Let the request form handle a single room as easily as a whole house.
Nearby pages for the same kind of work: Denver, CO, Colorado Springs, CO, Albuquerque, NM and Omaha, NE.
What to ask before the measure
Before you drive out, the form asks for:
- Square footage: carried over from the calculator if they used it.
- What is there now: and whether tear-out and disposal are needed.
- Subfloor: concrete or plywood, and any known problems.
- Stairs: number of treads and whether they are open or carpeted.
- Material: type and brand if they have one in mind.
- Room pictures: one or two per room.
- Basement: basement rooms flagged for a moisture check.
What your Aurora site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: one for each town you actually serve, up to 10 with the $399 Website or 50 with Website + Marketing.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. For the other side of the same business, see Flooring showroom website for Aurora, CO.
Questions from Aurora flooring companies
Can an install-only company use this?
No. Your website takes the place of the showroom, and the only appointment it books is the in-home measure.
Will customers think the calculator is a quote?
The calculator shows rough ranges by material and removal, never a final quote, and the page says the measure sets the price.
Do I need pages for nearby towns?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.
How do you handle towns outside Aurora?
Each town you serve gets its own page, up to 10 with the $399 Website or 50 with Website + Marketing. Each one names the services you offer there, and we leave out towns you don’t work in.