Why your website should sell the visit
Color and texture never look quite right in a photo, then visit one or two stores to see the finalists. That shapes the site: make your store one of the places they visit.
Everything on the pages comes from your intake, from product names to installation details.
From material page to showroom visit
- Visit details: a map link, hours and whether appointments are needed.
- Product lines: one page per flooring type, written around your inventory.
- Appointment request: a design consultation slot, requested online.
- Square-foot calculator: shoppers arrive knowing roughly how much they need.
Aurora homes and the floors they need
- Where
- Aurora, CO: Arapahoe, Adams and Douglas counties; the Denver metro
- Local conditions
- Hail, snow, big temperature swings and intense sun
- Flooring considerations
- Basements and below-grade floors; dry air and seasonal wood movement; winter grit and salt at entries
- Nearby
- Denver, Centennial, Parker and Commerce City
In Arapahoe, Adams and Douglas counties, Aurora anchors the Denver metro, and requests from Parker or Denver are easier to spot when those towns have pages of their own.
Basements are common around Aurora, and finishing one is a big flooring decision. A basement flooring page that points to waterproof LVP, carpet with the right pad or tile, and invites a showroom visit, fits that project.
Dry air around Aurora can open gaps in solid hardwood, especially in winter or with constant air conditioning. Shoppers comparing woods appreciate a note on engineered options and humidity, and the samples in your showroom make the difference visible.
Winter salt and grit get tracked into Aurora homes, so durable entry and mudroom floors are a common request. Show what you stock for high-traffic entries.
Other cities close to Aurora: Denver, CO, Colorado Springs, CO, Albuquerque, NM and Omaha, NE.
After the Aurora visit: the next steps
The site supports each step after the visit:
- What to bring: a short checklist of what helps you recommend the right floor.
- Taking samples home: if you lend samples, say how; if not, leave it out.
- In-home measure: how it works, how long it takes and what happens next.
- Monthly payments: an example monthly payment for a whole-room project.
- Basement flooring: what you recommend for basements.
- Towns you serve: one per town your installers cover.
What your Aurora site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: Aurora plus Denver, Centennial and other towns you actually cover, up to 10 with the $399 Website or 50 with Website + Marketing.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. Also for Aurora: Flooring installer website for Aurora, CO.
Questions from Aurora flooring companies
Do you add manufacturer product catalogs?
We list the lines you stock, by material and look, without copying manufacturer catalogs or claims.
Can shoppers book a showroom appointment?
Yes. Visitors request a slot, and it lands in your email and leads dashboard.
Can I show price per square foot?
That is up to you. The calculator shows rough ranges by material and removal, labeled as examples until you enter your own figures.
Do I need separate pages for Denver and Centennial?
Each town you serve gets its own page, up to 10 with the $399 Website or 50 with Website + Marketing. Each one names the services you offer there, and we leave out towns you don’t work in.