Your website is the showroom
Without a showroom, your website does the introducing, so the website has to explain your work well enough that a homeowner invites you in. So the site leads with the work: subfloors, levelling, moisture and trim are what separate a good job.
If you work for retailers as well as homeowners, we keep the homeowner pages focused on direct jobs.
Let homeowners plan, then book
- Square-foot calculator: homeowners enter rooms and see square feet and boxes, then book a measure.
- Example pricing: installed ranges with and without tear-out, marked as examples until you set yours.
- Booking request: a short form with rooms, current floor and a preferred time.
- Financing calculator: an example monthly payment and a link to your lender’s application, shown only if you offer financing.
Subfloors and conditions in Detroit
- Where
- Wayne County, Metro Detroit
- Conditions
- Hard freezes, snow, ice dams and severe thunderstorms
- Flooring factors to plan for
- Basements and below-grade floors; older homes and original hardwood; rental turnovers; water damage replacements
- Nearby
- Dearborn, Warren, Livonia and Royal Oak
Detroit is in Wayne County within Metro Detroit, so a page for Detroit plus separate pages for Dearborn and Warren match how people actually search.
Basement installs in Detroit come with moisture and unevenness questions, so the measure includes a check of the concrete. Give basements their own installation page and ask about past water in the request form.
Out-of-level floors and patched subfloors are common in Detroit's older houses. Explain subfloor repair as its own service so it is not a surprise at the measure.
Rental turnovers near Wayne State University create flooring work with tight deadlines. A landlord and property manager page that promises only the turnaround you can deliver books those measures.
Nearby pages for the same kind of work: Columbus, OH, Chicago, IL, Indianapolis, IN and Milwaukee, WI.
What to ask before the measure
Before you drive out, the form asks for:
- Square footage: carried over from the calculator if they used it.
- Current floor: so you can price removal properly.
- Subfloor: concrete or plywood, and any known problems.
- Thresholds: doorways and changes in height.
- Who supplies the floor: you or the customer.
- Room pictures: one or two per room.
- Basement: basement rooms flagged for a moisture check.
- After a leak or flood: drying status and any insurance contact.
What your Detroit site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: up to 10 with the $399 Website or 50 with Website + Marketing, starting with Detroit, Warren and Dearborn if your installers go there.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans.
You own the site, and you can ask for a full copy of the files at any time. If showroom visits matter more to you, read Flooring showroom website for Detroit, MI.
Questions from Detroit flooring companies
Will customers think the calculator is a quote?
Visitors see a planning range, labeled as examples until you enter your own prices, and every result ends in a measure request.
Can the site explain install-only jobs?
Only as you handle it. If you install material the customer bought, the request form asks what they have.
Do I need pages for nearby towns?
We add one page per town you serve: up to 10 with the $399 Website or 50 with Website + Marketing, and only for places you really work.
How do you handle towns outside Detroit?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.