Why installers win at the measure
Without a showroom, your website does the introducing, and it has to show your installs, your process and how to book. The pages focus on installation: prep, removal, transitions and stairs, the things that make one install better than another.
If customers buy their own material, the pages say so plainly, so nobody is surprised at the measure.
From room size to booked measure
- Room calculator: a quick way to size the job before you visit.
- Instant estimate: installed ranges with and without tear-out, marked as examples until you set yours.
- Booking request: customers pick a preferred day and time window from your hours, and you confirm.
- Financing calculator: an example monthly payment and a link to your lender’s application, shown only if you offer financing.
Subfloors and conditions in Chicago
- Area
- Chicago in Cook County (Chicagoland)
- Conditions
- Snow, hard freezes, ice dams and severe thunderstorms
- Flooring considerations
- Basements and below-grade floors; older homes and original hardwood; condo and building rules; rental turnovers
- Nearby towns
- Evanston, Oak Park, Naperville and Schaumburg
Chicago is in Cook County within Chicagoland, and customers in Evanston, Oak Park and Naperville search with their own town name, so each place you serve gets its own page.
Finishing a basement is a common project around Chicago, and installers who explain moisture checks and suitable materials win those measures. Add a basement option to the request form.
Out-of-level floors and patched subfloors are common in Chicago's older houses. Explain subfloor repair as its own service so it is not a surprise at the measure.
In Chicago's condos, the building usually decides when you can work and what underlayment is required. Make that part of the measure request.
The same angle for other cities in the region: Milwaukee, WI, Indianapolis, IN, Detroit, MI and Louisville, KY.
What to ask before the measure
The request form gathers:
- Which rooms: carried over from the calculator if they used it.
- What is there now: and whether tear-out and disposal are needed.
- Subfloor: concrete or plywood, and any known problems.
- Stairs and transitions: how many steps and where floors meet.
- Material: chosen already, or they want your recommendation.
- Photo upload: so you can spot trim, stairs and transitions.
- Below grade: whether any room is below grade and has had water.
- Condo or apartment: so you can bring the right underlayment and insurance certificate.
- After a leak or flood: whether the subfloor has dried and an adjuster is involved.
What your Chicago site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: one for each town you actually serve, up to 10 with the $399 Website or 50 with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. Also for Chicago: Flooring showroom website for Chicago, IL.
Questions from Chicago flooring companies
How do example install prices work?
Ranges include installation and optional tear-out, never a final quote, with prep and subfloor work explained as extras where they apply.
What if the customer buys their own flooring?
The site says what you actually do. We describe your policy on customer-supplied material, so expectations are set before the measure.
Can the site cover Evanston and Oak Park?
Yes, as service-area pages: up to 10 with the $399 Website or 50 with Website + Marketing, each with the same measure request.
Do I need separate pages for Evanston and Oak Park?
Yes. Each town you serve gets its own page, up to 10 with the $399 Website or 50 with Website + Marketing. Each one names the services you offer there, and we leave out towns you don’t work in.