Why your website should sell the visit
Color and texture never look quite right in a photo, which is why most buyers want to see samples in daylight before they commit. So the pages have one job: clear material pages, the brands and looks you stock, and a reason to visit this week.
Everything on the pages comes from your intake, from product names to installation details.
Pages that bring shoppers to the store
- Find the store: on every page, with an open-now notice.
- What you carry: the looks and brands in your showroom, nothing you do not sell.
- Appointment request: a design consultation slot, requested online.
- Square-foot calculator: turns room dimensions into square feet and boxes, then offers a measure.
Local flooring notes for Chicago
- Area
- Chicago in Cook County (Chicagoland)
- Weather
- Snow, hard freezes, ice dams and severe thunderstorms
- Flooring considerations
- Basements and below-grade floors; older homes and original hardwood; condo and building rules; rental turnovers
- Towns around it
- Evanston, Oak Park, Naperville and Schaumburg
Chicago sits in Cook County, part of Chicagoland, which is why service-area pages for Oak Park, Evanston and Schaumburg are worth adding if your installers go there.
Basements are common around Chicago, and finishing one is a big flooring decision. A basement flooring page that points to waterproof LVP, carpet with the right pad or tile, and invites a showroom visit, fits that project.
Older Chicago homes often have original hardwood under carpet, and many shoppers want to know whether to refinish or replace. A refinishing page next to the new-floor pages helps them decide, and the showroom visit can follow.
Many Chicago shoppers live in condos or apartments where the building sets rules for sound underlayment and work hours. A condo flooring page that mentions underlayment options and offers to review the building's rules brings those buyers in.
Other cities close to Chicago: Milwaukee, WI, Indianapolis, IN, Detroit, MI and Louisville, KY.
After the Chicago visit: the next steps
The site supports each step after the visit:
- Before the visit: room photos and rough measurements, so the conversation is useful.
- Taking samples home: your sample policy, written as you run it.
- Measure appointment: from the material page or after the visit, with a preferred time.
- Payment options: shown only if you work with a financing partner.
- Below-grade rooms: what you recommend for basements.
- Condo underlayment: sound control and building approvals.
- Original hardwood: refinishing as an alternative to new floors.
- Evanston and Oak Park: one per town your installers cover.
What your Chicago site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: Chicago plus Evanston, Oak Park and other towns you actually cover, up to 10 with the $399 Website or 50 with Website + Marketing.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. If in-home measures matter more to you, read Flooring installer website for Chicago, IL.
Questions from Chicago flooring companies
Can I take appointments for design consultations?
If you take appointments, yes. A booking button can open your existing scheduler instead, and you confirm by email or phone.
Should a flooring store website show prices?
Only if you want to. You can show "from" prices per square foot, labeled as examples until you enter your own figures.
Do I need pages for nearby towns?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.
How do you handle towns outside Chicago?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.