The showroom visit is the turning point
Most shoppers narrow their options online, then visit one or two stores to see the finalists. Your site should win that shortlist: make your store one of the places they visit.
Nothing is invented, including the brands you carry and whether you lend samples.
From material page to showroom visit
- Find the store: where you are in Minneapolis, when you are open and where to park.
- Product lines: LVP, hardwood, laminate, tile and carpet, with the brands you stock.
- Appointment request: a design consultation slot, requested online.
- Room calculator: shoppers arrive knowing roughly how much they need.
Local flooring notes for Minneapolis
- Where
- Minneapolis in Hennepin County (the Twin Cities)
- Conditions
- Snow, hard freezes, ice dams and hail
- Flooring factors to plan for
- Basements and below-grade floors; older homes and original hardwood; rental turnovers; winter grit and salt at entries
- Towns around it
- St. Paul, Bloomington, Edina and Minnetonka
Covering Minneapolis usually means covering the Twin Cities too, which is why service-area pages for Bloomington, St. Paul and Minnetonka are worth adding if your installers go there.
Plenty of Minneapolis shoppers are flooring a basement and want something that tolerates moisture. Show the products you carry for below-grade rooms and suggest bringing a photo of the space.
Older Minneapolis homes often have original hardwood under carpet, and many shoppers want to know whether to refinish or replace. A refinishing page next to the new-floor pages helps them decide, and the showroom visit can follow.
Rental properties near the University of Minnesota turn over on a schedule, and landlords want durable floors quickly. A landlord page with the hard-wearing products you stock and trade pricing, if you offer it, brings repeat buyers.
The same angle for other cities in the region: Omaha, NE, Milwaukee, WI, Chicago, IL and Kansas City, MO.
After the Minneapolis visit: the next steps
A visit is only the start; the pages also handle:
- What to bring: a phone photo of the room and the approximate size.
- Taking samples home: if you lend samples, say how; if not, leave it out.
- Measure appointment: a request form with rooms, current floor and removal needs.
- Payment options: shown only if you work with a financing partner.
- Below-grade rooms: what you recommend for basements.
- Refinish or replace: a page for owners of older Minneapolis homes.
- St. Paul and Bloomington: service-area pages, so shoppers know you install there too.
What your Minneapolis site includes
- Service pages: one for each service you offer, up to 6 with the $399 Website or 12 with Website + Marketing ($699/month).
- Town pages: Minneapolis plus St. Paul, Bloomington and other towns you actually cover, up to 10 with the $399 Website or 50 with Website + Marketing.
- Website tools: pick 2 for your trade (estimates, booking requests, ZIP checks or calculators) with the $399 Website, or get every tool plus AI tools with Website + Marketing.
- Local search and reviews: every site is set up so Google can read it. Website + Marketing adds local SEO and Google Business Profile upkeep every month (with your access and approval) and a review wall of real reviews you choose.
- Lead alerts: calls ring your phone, and form requests are emailed to you and saved in your leads dashboard.
What it costs
Website: $399, paid once. A finished site you own, with up to 6 service pages, 10 town pages and 2 website tools, live in about 7 business days after we have your details. No required monthly fee: host it with us for $9/month or take the files and host it yourself. AI tools are quoted separately. Website + Marketing: $699/month. A bigger site (12 service pages, 50 town pages, every tool for your trade, plus AI tools), hosting, call tracking, local SEO and Google Business Profile upkeep every month, and 2 blog posts and 2 edits a month. No setup fee; cancel anytime. Any ad budget is optional and billed separately. Compare the two plans. We can’t promise rankings or a set number of leads — we can promise the work.
You own the site, and you can ask for a full copy of the files at any time. For the other side of the same business, see Flooring installer website for Minneapolis, MN.
Questions from Minneapolis flooring companies
Can shoppers book a showroom appointment?
Yes. Shoppers pick a preferred day and time from your hours, such as Square or Calendly.
Should a flooring store website show prices?
You choose. You can show "from" prices per square foot, and the page says the measure sets the final price.
Who changes the featured products?
Send us the change and we update the page. Website + Marketing includes 2 edits a month; with the $399 Website, edits after launch are $49 each.
Can one site cover St. Paul, Bloomington and the rest of the Twin Cities?
Give each town you actually serve its own page, up to 10 with the $399 Website or 50 with Website + Marketing. We leave out towns you don’t work in.